Visitors' Motivations in attending an ethnic minority cultural festival: A case study of the Feŝta Croatian food and wine festival, South Australia

Sang Kyun Kim, Ana Savinovic, Stephen Brown

    Research output: Contribution to journalArticlepeer-review

    5 Citations (Scopus)

    Abstract

    This study investigates visitors' motivations for attending an ethnic minority cultural festival in Australia. As an empirical study, an on-site survey was conducted at the 2009 Feŝta Croatian Food and Wine Festival in Adelaide, South Australia. The results of the study identified eight main motivational dimensions for ethnic minority cultural festival attendance: "community support," "escape," "knowledge/education," "food, wine, and entertainment," "family togetherness," "marketing," and "socialization." The results also suggested that no statistically significant differences were found between Croatian-born and non-Croatian-born visitors in terms of all eight motivational factors. These findings offer important implications for public or private festival and event organizations, state governments, and local communities that have an interest in developing and organizing ethnic minority cultural festivals.

    Original languageEnglish
    Pages (from-to)349-359
    Number of pages11
    JournalEvent Management
    Volume17
    Issue number4
    DOIs
    Publication statusPublished - 3 Dec 2013

    Keywords

    • Cultural festival
    • Ethnic minority
    • MANOVA
    • South australia
    • Visitor motivation

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