Visualizing mental health: co-design for innovative mental health promotion prototypes through interdisciplinary collaboration between psychology professionals, communication design students and tertiary design educators

Approaches to improving people’s mental health fall across a spectrum from those targeting risk and protective factors in healthy individuals to those targeting individuals with mental illness. Common to all approaches is a focus on mental health literacy, improving people’s knowledge about mental health and how it is fostered. Communication designers are not typically involved early in the development of mental health literacy campaigns or products, reflecting a prioritization of the mental health content. This article reports on the benefits of an interdisciplinary collaboration between mental health clinicians, undergraduate communication design students and tertiary design educators, called Visualizing Mental Health, which takes a different approach. Mental health concepts are used to inspire designers to create unique prototypes including games, apps, toys, and books. The development of these prototypes emerges from design thinking and creative idea generation methods. A key to the development of these outcomes is a focus on deliberately open-ended briefing, through which the creative skills of participating communication designers are expressed prior to finalization of client parameters. This approach in a mental health intervention context over a six-year period has attracted attention from mental health sector funding and led to the development of pilotable interventions into mental health literacy.