“Warning: This image has been digitally altered”: The effect of disclaimer labels added to fashion magazine shoots on women’s body dissatisfaction.

Marika Tiggemann, Zoe Brown, Mia Zaccardo, Nicole Thomas

    Research output: Contribution to journalArticle

    19 Citations (Scopus)
    1 Downloads (Pure)

    Abstract

    The present experiment aimed to investigate the impact of the addition of disclaimer labels to fashion magazine shoots on women's body dissatisfaction. Participants were 320 female undergraduate students who viewed fashion shoots containing a thin and attractive model with no disclaimer label, or a small, large, or very large disclaimer label, or product images. Although thin-ideal fashion shoot images resulted in greater body dissatisfaction than product images, there was no significant effect of disclaimer label. Internalisation of the thin ideal was found to moderate the effect of disclaimer label, such that internalisation predicted increased body dissatisfaction in the no label and small label conditions, but not in the larger label conditions. Overall, the results showed no benefit for any size of disclaimer label in ameliorating the negative effect of viewing thin-ideal media images. It was concluded that more extensive research is required before the effective implementation of disclaimer labels.

    Original languageEnglish
    Pages (from-to)107-113
    Number of pages7
    JournalBody Image
    Volume21
    Early online date26 Apr 2017
    DOIs
    Publication statusPublished - Jun 2017

    Keywords

    • Body dissatisfaction
    • Disclaimer labels
    • Fashion magazines
    • Internalisation
    • Media
    • Social comparison

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