Abstract
This book contains all you need to know to turn your business website into a finely-tuned and high-performing part of your digital marketing strategy. From strategy and design, to customer feedback, to optimisation, these facts, advice, guidance and tips will help you see better results from your website.
With the information in this book you will be able to:
•Review your current website performance in the light of your wider organisational marketing aims and objectives.
•Recognise the relationship between social media and websites and integrate your business website with your other online platforms and social content.
•Keep your content fresh, appealing, updated and in line with best practice protocols.
•Understand more technical applications of website analytics and the cost-benefit analysis of possible updating activity.
With the information in this book you will be able to:
•Review your current website performance in the light of your wider organisational marketing aims and objectives.
•Recognise the relationship between social media and websites and integrate your business website with your other online platforms and social content.
•Keep your content fresh, appealing, updated and in line with best practice protocols.
•Understand more technical applications of website analytics and the cost-benefit analysis of possible updating activity.
| Original language | English |
|---|---|
| Place of Publication | Sunshine Coast |
| Publisher | POMO Creative |
| Number of pages | 54 |
| Edition | 1 |
| ISBN (Print) | 9781507826164 |
| Publication status | Published - 2015 |
| Externally published | Yes |
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