When Bohemia becomes a business: City Lights, Columbus Avenue and a Future for San Francisco

Research output: Chapter in Book/Report/Conference proceedingChapterpeer-review

Abstract

Richard Florida constructed a series of checklists for success: Bohemian Index, Gay Index, Creativity Index and Diversity Index. Yet what is ‘Bohemia’ that is measured, ranked and promoted? Tara Brabazon enters the city that dominates most of the indices of creativity: San Francisco. She explores a street in this city with attention to one specific business, City Lights Bookshop. This special business captures a history of bohemia and demonstrates how it can be marketed.
Original languageEnglish
Title of host publicationCity Imaging
Subtitle of host publicationRegeneration, Renewal and Decay
EditorsTara Brabazon
PublisherSpringer Science and Business Media B.V.
Chapter11
Pages135-155
Number of pages21
ISBN (Electronic)978-94-007-7235-9
ISBN (Print)978-94-024-0699-3, 978-94-007-7234-2
DOIs
Publication statusPublished - 2014
Externally publishedYes

Publication series

NameGeoJournal Library
Volume108
ISSN (Print)0924-5499
ISSN (Electronic)2215-0072

Keywords

  • Creative Industry
  • Policy Transfer
  • Global City
  • Creative Class
  • Place Branding

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