Young consumer’ advertising attributions, irrational behaviour and new directions for social marketing

Liudmila Tarabashkina, Pascale Quester, Roberta Crouch

Research output: Contribution to conference › Paper › peer-review

Original language	English
Publication status	Published - 2015
Event	Australian & New Zealand Marketing Academy Conference 2015 (ANZMAC) - Duration: 30 Nov 2015 → …

Conference	Australian & New Zealand Marketing Academy Conference 2015 (ANZMAC)
Period	30/11/15 → …

Cite this

@conference{35e3287b76d147048da2e8ce4e3ac2ff,

title = "Young consumer{\textquoteright} advertising attributions, irrational behaviour and new directions for social marketing",

author = "Liudmila Tarabashkina and Pascale Quester and Roberta Crouch",

year = "2015",

language = "English",

note = "Australian & New Zealand Marketing Academy Conference 2015 (ANZMAC) ; Conference date: 30-11-2015",

}

TY - CONF

T1 - Young consumer’ advertising attributions, irrational behaviour and new directions for social marketing

AU - Tarabashkina, Liudmila

AU - Quester, Pascale

AU - Crouch, Roberta

PY - 2015

Y1 - 2015

UR - http://pandora.nla.gov.au/pan/25410/20160310-0827/www.anzmac.org/_downloads/14560996262015-ANZMAC-Conference-Proceedings.pdf

M3 - Paper

T2 - Australian & New Zealand Marketing Academy Conference 2015 (ANZMAC)

Y2 - 30 November 2015

ER -