YouTube Academy: After Avatars, Trolls and Puppets

Research output: Chapter in Book/Report/Conference proceedingChapterpeer-review


YouTube's slogan is 'Broadcast Yourself'. But how does such a statement transform when the 'you' is an academic? This chapter explores the specific functions that YouTube can hold for academics, with specific attention to best practice and innovative deployments for both corporate and professional purposes.

Original languageEnglish
Title of host publicationDigital Dialogues and Community 2.0
Subtitle of host publicationAfter Avatars, Trolls and Puppets
PublisherElsevier Inc.
Number of pages7
ISBN (Print)9781843346951
Publication statusPublished - Apr 2012


  • Online lectures
  • Participatory culture
  • Research dissemination
  • Social media
  • YouTube


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