Zero-alcohol beverages and brand extensions: A vehicle for promoting parent alcohol brands?

Ashlea Bartram; Nathan J. Harrison; Christina A. Norris; Joanne Christopher; Jacqueline A. Bowden

doi:10.1016/j.anzjph.2024.100141

Zero-alcohol beverages and brand extensions: A vehicle for promoting parent alcohol brands?

Ashlea Bartram, Nathan J. Harrison, Christina A. Norris, Joanne Christopher, Jacqueline A. Bowden

Research output: Contribution to journal › Comment/debate

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Abstract

Zero-alcohol beverages are beverages that mimic the appearance and taste of alcoholic beverages but contain very low amounts of alcohol. These products are often produced by established alcohol companies under a parent alcohol brand. Definitions of zero-alcohol beverages vary from country to country, from <0.05% alcohol by volume in the United Kingdom to <2.8% in Finland, with a threshold of 0.5% being most common. In Australia, thresholds of either 0.5% or 1.15% alcohol by volume are used in alcohol policy measures, with the former threshold similarly being used to define (non-alcohol) soft drinks under the Food Standards Australia New Zealand Code. From 2021 to 2024, the beverage industry forecasts 31% sales growth in zero-alcohol beverages across 10 countries...

Original language	English
Article number	100141
Number of pages	3
Journal	Australian and New Zealand Journal of Public Health
Volume	48
Issue number	2
DOIs	https://doi.org/10.1016/j.anzjph.2024.100141
Publication status	Published - Apr 2024

Keywords

alcohol advertising
brand extensions
No-Lo
zero-alcohol beverages

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

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10.1016/j.anzjph.2024.100141Licence: CC BY

Final published versionFinal published version, 118 KBLicence: CC BY

Cite this

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title = "Zero-alcohol beverages and brand extensions: A vehicle for promoting parent alcohol brands?",

abstract = "Zero-alcohol beverages are beverages that mimic the appearance and taste of alcoholic beverages but contain very low amounts of alcohol. These products are often produced by established alcohol companies under a parent alcohol brand. Definitions of zero-alcohol beverages vary from country to country, from <0.05% alcohol by volume in the United Kingdom to <2.8% in Finland, with a threshold of 0.5% being most common. In Australia, thresholds of either 0.5% or 1.15% alcohol by volume are used in alcohol policy measures, with the former threshold similarly being used to define (non-alcohol) soft drinks under the Food Standards Australia New Zealand Code. From 2021 to 2024, the beverage industry forecasts 31% sales growth in zero-alcohol beverages across 10 countries...",

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language = "English",

volume = "48",

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TY - JOUR

T1 - Zero-alcohol beverages and brand extensions

T2 - A vehicle for promoting parent alcohol brands?

AU - Bartram, Ashlea

AU - Harrison, Nathan J.

AU - Norris, Christina A.

AU - Christopher, Joanne

AU - Bowden, Jacqueline A.

PY - 2024/4

Y1 - 2024/4

N2 - Zero-alcohol beverages are beverages that mimic the appearance and taste of alcoholic beverages but contain very low amounts of alcohol. These products are often produced by established alcohol companies under a parent alcohol brand. Definitions of zero-alcohol beverages vary from country to country, from <0.05% alcohol by volume in the United Kingdom to <2.8% in Finland, with a threshold of 0.5% being most common. In Australia, thresholds of either 0.5% or 1.15% alcohol by volume are used in alcohol policy measures, with the former threshold similarly being used to define (non-alcohol) soft drinks under the Food Standards Australia New Zealand Code. From 2021 to 2024, the beverage industry forecasts 31% sales growth in zero-alcohol beverages across 10 countries...

AB - Zero-alcohol beverages are beverages that mimic the appearance and taste of alcoholic beverages but contain very low amounts of alcohol. These products are often produced by established alcohol companies under a parent alcohol brand. Definitions of zero-alcohol beverages vary from country to country, from <0.05% alcohol by volume in the United Kingdom to <2.8% in Finland, with a threshold of 0.5% being most common. In Australia, thresholds of either 0.5% or 1.15% alcohol by volume are used in alcohol policy measures, with the former threshold similarly being used to define (non-alcohol) soft drinks under the Food Standards Australia New Zealand Code. From 2021 to 2024, the beverage industry forecasts 31% sales growth in zero-alcohol beverages across 10 countries...

KW - alcohol advertising

KW - brand extensions

KW - No-Lo

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DO - 10.1016/j.anzjph.2024.100141

M3 - Comment/debate

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Zero-alcohol beverages and brand extensions: A vehicle for promoting parent alcohol brands?

Abstract

Keywords

UN SDGs

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